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Behavior is only one datapoint
Much has been written about on-site consumer behavior and its applicability to targeting programs. Despite this, little is really known about types of behaviors that are tracked or trackable, and which...
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What is behavioral targeting?
When you’re in a conversation and somebody uses this term, your first question should be… is this on-site or display ad behavioral targeting? Typically, when referring to banner ads, behavioral...
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A scary, privacy embattled ad solution by any other name is still a scary,...
I love reading the DigiDay newsletter, a great publication, but some of the articles recently have just been odd. This morning’s article, Ad Industry Want to Rebrand Behavioral Advertising, is the...
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Enterprise – has the word lost its’ meaning?
Yester-year I worked to connect large direct response retailers to their first ecommerce experience – integrating commerce and content systems into “enterprise resource planning” systems (ERP). While...
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Practice what you preach in your #advertising? Google puts money on offline...
I get it, it makes total sense. To expand their market they need to find people who aren’t currently / frequently using their services… to capture competitive share they need to go where their...
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Do you have a #digitalmarketing #strategy” or a marketing strategy for the...
I’ll admit it… I’m in my 15th year of digital marketing, wrapped inside a 28 year career of marketing. While this can make me sound like an old fart, I realized quite a while ago that I no longer think...
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Survey – Is Facebook the next Apple or the next MySpace?
In a blog entry last March, Is Social Media a Consumer Haven or Marketing Channel?, I discussed the disconnect in value exchange between social properties and their consumers. I went so far as to...
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Is #marketing actually upside down?
The last 15 years of marketing innovation are indelibly etched in history, yet the prior 30 years set the groundwork for why this all makes sense. Mass marketing strategies that drove tremendous...
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#Facebook is making it happen with their #advertising program
What a difference a year makes! Facebook appears to have really turned around their advertising strategy and offering. A recent survey published in #AdAge Digital identifies some 74% of ad budgets...
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Your #Content is the currency of your #marketing
The unfortunate truth is that most people reading this will think that I’m referring to a white paper or an article. Not really. It may, but content is really used here in the context of the...
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